Designing for individuals is the Kona way of doing things. Some time ago, we noticed that cross-country bikes were generally made for the same body types; lean guys who go fast. What the bike market (us included) didn’t pick up on (till now) was that big guys go hard and fast as well (at times harder and faster). So we decided to design a ride that would allow these people to really hammer their bikes the way that they wanted to, without the fear or grief sometimes associated with using ultra light equipment. This evolution of bikes is new for Kona this year.
