TREK en Specialized is water en vuur! #insider
Dus vandaar deze publieke battle hea #gwinning
Anyhoo...
Troy Brosnun met 'S' works Dissident en Gwinny met dé TLD D3!
Exclusive: The Inside Line on TLD & Aaron Gwin
Craig 'Stikman' Glaspell gives us the nitty-gritty on Gwin, Enduro and butt patches
Bike: TLD seem to have been busy acquiring new athletic mannequins of late. Can you reveal the identity of your newest signings?
Stik: We just signed Aaron Gwin, who will join our small but mighty team of champions, legends, whip masters and all around good dudes. I am also building a little enduro love too; expect an announcement of a legend in enduro too. Oh wait, enduro is too new for legends…but it’s sure-as-shit filled with guys that used to be legends! Haha.
Bike: How long have you being working on negotiations with Gwin and have there been some late nights? What goes into contract negotiations?
Stik: All I can say regarding that is we are very pleased with how it all came together. I did not have to worry about losing my hair because I am already void of follicles! Contract negotiation, I don’t know man, I like to keep it simple….after all, it’s bike racing and we are TLD – just a bunch of dudes that like bikes and racing.
I reached out to Aaron, had a gluten free meal and the rest is history.
Bike: Do you think Gwinb will maintain the level of dominance that we have seen of him out of the last two years? Or do you think the rest of the field will put in a solid chase? Sort of like cat and mouse, with Gwin being the mouse with the cheese.
Stik: I am not sure the field has risen to his dedication of training, but I do see the tides shifting. I know I brought this deal to my current boys, to let them know what we were doing, in hopes that they would be supportive and stoked on their new teammate, and all of the guys got back to me pretty pumped. My racer guys, I think, will grow hungrier to try and beat Gwin. The Sam Hill element is pretty cool, with Gwin riding his old rig [Laughs].
2013 will be legendary. Even a guy like Brendog, who a lot of people have written off, is training seriously and wants to re-prove himself.
Bike: The TLD butt-patch is a unique expression of the rider and their relationship with TLD. What is the first butt-patch we will see Gwin wearing?
Stik: Haven’t even gone there yet. It’s all come together so fast, but I’d like him to run #notenduro or #dhisntdead or maybe #biggerdealthanpalm
Gonna have to find a balance of my controversial style and his low-key style, but he is way more witty and personable than I ever thought. It’s gonna be so cool to have one of our bad-ass team guys living down the road…maybe he can give me Strava tips?
Bike: With Gwin in the Red Bull helmet, there is less scope for really unique helmet designs than, say,
Peaty or Palmer (classic helmets), and certainly less opportunity for selling replica helmets. Is there going to be any other Gwin/TLD signature goods coming this way?
Stik: The energy drink thing has certainly made it more complicated for the guys to promote their signature lids, but that hasn’t stopped us from designing stuff that Troy thinks they would love to run.
Sam Hill raced in a full custom painted Monster/TLD D3 lid last year and everyone loved it so much that we will make that his new signature lid.

Peaty is also a drink guy, he has a signature lid sans the monster logos, so we are already working with Gwin on a custom D3 and another helmet we have coming soon. So while he [Aaron] will be in a Red Bull lid all the time, his essence will still carry through into a signature lid, that people will want to buy. We have never had a signature lid that sucked or didn’t sell, it’s what we do – make bitchin’ looking helmets that are the safest and best looking things out there.
stukje persbericht.:
http://www.troyleedesigns.com/news/troy ... aaron-gwin